India Ka Dil
India now a global market with the foreign investors coming in and pouring out of their pockets. But what do they use to market here. One of the ads that i fell upon yesterday was of Sansui. "Japanese Technology, Indian Heart". What does that mean. Indians are good at heart. Or rather not good at Technology. And another "India ka Dil, India ka A/C". Now why is the indian heart so precious.
Why should a marketer target the emotions of the consumers. Why should a foreigner be cladded in indian garments to make us feel proud. The poking at the indian heart doesnt seem appealing to me, but rather irritating. Am I in need of a foreigner to highlight my glory, accept and appreciate the kindness of my heart, of the greatness of my traditions. Somehow the world still beleives indians can be deceived into these things. May be they have taken a cue from our politicians who appeal to the heart and not to the brains. Do not allow a person to think seems to be the mantra of the day. Not a good projection for a society which says it has 300 million educated youth contributing to its GDP and USP.
Why should a marketer target the emotions of the consumers. Why should a foreigner be cladded in indian garments to make us feel proud. The poking at the indian heart doesnt seem appealing to me, but rather irritating. Am I in need of a foreigner to highlight my glory, accept and appreciate the kindness of my heart, of the greatness of my traditions. Somehow the world still beleives indians can be deceived into these things. May be they have taken a cue from our politicians who appeal to the heart and not to the brains. Do not allow a person to think seems to be the mantra of the day. Not a good projection for a society which says it has 300 million educated youth contributing to its GDP and USP.
posted by Devanathan at 7:31 AM
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